Setting Goals & Managing Goals, Not the Same Thing

My Bad Back

My Bad Back

Hello out there in the netherworld of self-employment, I have a new post for you to contemplate: achieving success and managing the achievement. Before I get into the meat of this post, a bit of personal history will hopefully clarify why I think the way I do. As a teenager my health was seriously compromised by nerve and bone tumors growing on and around my cervical spinal cord. Although the surgery to remove them was successful (as well as a repeat surgery 13 years later), according to the surgeon I  almost died on the operating table. Being a young and turgid teenager, this was devastating, it angered me for years and screwed up my life plans. Up until then my life was good and then (as I adjusted to a less physical lifestyle), not so good for many years after. I was way too angry to function in emotionally healthy ways, I was mad at the world and absolutely believed there was no point in making life plans because they were subject to change without notice. I turned my attentions to photography and plowed ahead as if my life depended on it.

Moving forward eight years, I graduate from Art Center, open up a studio on Hollywood Blvd, smack dab in the middle of all its’ craziness. I plug away at my career in Hollywood for close to two years. I move to a studio in Burbank and continue to build my business. After a new health problem pops up, I close this studio, I rehab and recover (at home) and then find work at a photographic services company for three years. This gig ends after a messy divorce (my practice marriage) and the second spinal cord surgery (referred to earlier). Through all this trauma and turmoil I continue to be successful, I remarry, move into a new studio (where I stayed put for 16 years) and started a new family. So I’m working, making money, traveling, buying a house, starting a self-employed investment plan (SEP) and generally having a good time. At one point we had enough money to begin lending to fellow artists who weren’t as well off (lucky?) as us.

I’m sitting in my office one afternoon (reflecting on my life) and it suddenly occurred to me what  I had achieved: a successful professional, self-employed photography business in Los Angeles. I was shocked at this notion because I never planned on being successful in any way, shape or form. What was the point? Just work baby and don’t look towards the future because there ain’t one. Becoming successful was just a passing fancy. They say successful people must have one, three, five and ten year plans. Where do you see yourself in three years? Five? Ten? In my mind I wasn’t making any plans beyond lunch, let alone five or ten years. Who are they kidding? Me? Successful? What a knucklehead!

Because I didn’t see myself as a successful professional (by whatever measurement I was using), I never thought about managing my success once it was achieved. I’d been in business for 13 years (at this point) and now the blood was quickly draining out of my face as I realized I now had to learn how to manage my successful photography business. I was on a windy precipice trying not to get blown into the pit of my own blindness. Truth be told, I fumbled and stumbled around, dazed and confused by this realization. I became scared that I was going to fail because I failed to plan. I became overly worried that somehow it was all going to end soon. No more work, no more money. No more fun. Stress became my closest friend, worry my new neighbor. I was going to screw this up! How could I have possibly gotten this far? How much money was in the bank? Who owed me money? Were there any jobs coming up? I need to get a real job. The proverbial chicken with its’ head cut off. Real professional.

Of course what I really needed to do was to get ahold of myself, breath deeply and think about what I had accomplished over the previous 13 years. I had to tell myself I was fine. That I was going to be fine. To lighten up and enjoy a bit of what I had accomplished and continued to accomplish, daily. I actually had a plan all along, I just didn’t realize it (sound familiar?). I was so busy working to build a sustainable photography business, I didn’t realize I was doing most of the right things, except thinking in a more positive way. Previous experiences can have a profound impact on future perspectives. I certainly got caught up in it and I let it abuse me for years.

So, be careful what you wish for, work hard to get there, practice daily the little things that define you as a working, dynamic, forward-thinking professional and you will eventually become successful. Unless you’re a total mess and unpleasant to deal with, it’ll be difficult to screw this up. Once you begin experiencing success, do the little things to manage your success: thank you notes, expressions of sincere appreciation for your vendors and clients and always, always serve them the best you can deliver. Every time. Setting goals and managing goals may not be the same thing but they are closely related. Heck, if I can do it, just about anybody can. Go for it!

Be well.

Michael

The Challenge of Being Self-Employed

Squaw Valley

Squaw Valley

One of the biggest issues for any employed person, (heck any living being) is having enough money/resources to live on. When you work for a company, you get paid a wage and hopefully benefits and some sort of profit-sharing or pension plan. From my various straw polls of people over the years, I’d say about 1/3 are satisfied with their take-home pay and benefits.

Now us mavericks out on the fringes must supply all of this ourselves and that unfortunately is where a lot of self-employed creatives fall terminally short, (if they even think about the self-funding issues of health benefits and retirement resources at all).

What am I talking about? I’m talking about developing the discipline of putting some of your income aside for the day when the storm hits (like now). For ten years my wife and I socked away 70% of every dollar (during that time) that came into our home. Shooting fees, licensing fees, consulting fees and teaching income generated enough cash flow to allow us to bank big bucks for a decade. Life was good. Of course back then our nut was smaller, we rented an apartment and Nat hadn’t showed up yet, but we still had food, insurance, taxes, lab fees and retirement goals, and they all had their hands out for our greenbacks. It was relentless pressure and stress. I know what you’re about to say…. “I don’t make enough money now to pay my bills and you want me to start saving for a rainy day? Get outta here dude!” (Am I close?)

Start with 5 bucks a week. Do this for a month. Add another 5 the next month and so on. Over time you’ll see real dollars in a real savings account. If you don’t do it, who will? Obviously the more you put away, the faster it accumulates. Cut back on the things you want to do, (gourmet coffees, movies, fancy food, etc.) and you will gain in both the short run and the long run. The money is there if you have the resolve and self-love to take care of your self. Take care of your self and you can (in turn) take care of the ones who matter to you most. You have to work at it weekly, monthly and yearly. Again, if you don’t, who will? It isn’t always easy but you must be positive and move forward.

I mentioned earlier that we made a lot of money and life was good. Today, (temporarily) we don’t make as much, but we are doing OK because we have self-made and self-saved resources that in this time of need are called upon (and relied upon) to help us through these funky times.

One has to be strong, positive and self-advocating to succeed as a professional artist. Sometimes, even aggressive. Those of us who are doing the self-employed thing, know what I’m saying. Those who draw a regular paycheck and benefits may also appreciate my comments. Here’s to a better future and a better process for all concerned.

Creatives & Self-Employed: Be Your Own Best Friend

Avocado Tree House

Avocado Tree House

As the month of September begins and I’ve paid my end of August/beginning of September bills, I got a bit nervous about my dwindling bank account. In the past, the jobs and money came rolling in. Like clockwork. Not anymore. As many of us are in survival mode these days and may or may not be handling the stress well, I reminded myself this morning to be my own best friend. Be your own cheering section, pat yourself on the back at least once a week and say to yourself, “Hey you’re making a smart and strong effort to propel your career forward, don’t give up. It will be better next week.”

I remember back when I was starting out, I was in my apartment on a Friday evening, looking into the bathroom mirror and being incredibly bummed that my week just sucked. No lab sales, no photography jobs, no licensing opportunities. No money coming in but plenty going out the other way. At that moment I caught myself getting ready to sit on the pitty pot. All of a sudden my mood lifted as I said to myself; “Don’t worry this week wasn’t so hot, but Monday is the beginning of a brand new week and you will create new opportunities and reasons to get out bed and hit the streets.” Self-employed creative professionals must be able to rise from the ashes and begin anew with all the hope and clarity that renewal brings. If we do not train ourselves to continually refresh our outlook and maintain a positive perspective, then either we must get into the safety of a “real” job or perish.

I know it ain’t easy but we have to try, it’s what we signed up for. Hanging out a shingle is exciting but it comes with a lot of responsibility to your self. Deal with it or you will be consumed by the daily struggles of running a one-person business and all that goes with it. Add to this the responsibility of having a family and you are well on your way to Stress Valley. But it is manageable if you’re your own best friend. I give my self atta-boys constantly, I tell myself that tomorrow will be better. I give myself fun tasks to perform the day after a bad day so I don’t spoil on the whole self-employed thing. It must be working, I’ve been at it since 1980.

If you do the right things, perform with integrity and from the right place in your soul, unless you’re a complete jerk, you will survive, succeed and thrive.

Just to let you know it all works out, I booked one shoot today and touched base with a client who is looking to hire me for a consulting project in the next few weeks. I’m also preparing three promotional packages to send out to people I’ve been in contact with and who are looking to expand the group of creative talents they work with. Add into this mix the efforts of my agent Wendi Kaminski and I know things will work out. And tomorrow is Thursday, my best day of the week for phone work!

Which leads me to my next post: How to determine the best times of day and best days of the week for specific tasks.

Till next time…..